Grow your Microsoft business with the marketing, presales and support behind you

29 September 2026

Most partners don't miss Microsoft revenue because they're short on product. They miss it because building a demand generation campaign — the customer emails, the social posts, the demo script, the offer, the deck — takes weeks nobody has spare. So the campaign never launches, and the quarter closes on whatever walked in the door.

That's the gap this program exists to close. The Microsoft APAC Partner Program gives you four campaign kits covering six Microsoft plays, every asset co-brandable. Add your logo, send it under your name, and the pipeline is yours.

1. Microsoft 365 Copilot — Expansion & Adoption
Two plays in one kit. Expansion converts your existing Microsoft 365 base into paid Copilot seats. Adoption takes on the bigger threat to your annuity: licences that were bought and never used. Shelfware doesn't renew — and the Copilot Value & Adoption Review is built to find the activation gap before the renewal date does. Includes an internal comms kit your customer sends to their own employees, under their own logo.

2. Azure — Migrations & Fabric Analytics
Support deadlines create the meeting; data creates the second project. SQL Server 2016 extended support has already ended and Windows Server 2016 follows in January 2027. Free Extended Security Updates on Azure and Azure Hybrid Benefit mean the move largely funds itself, and the assessment ends in a TCO business case you can put in front of a CFO. Once the workload lands, the Fabric Proof-of-Value opens the analytics conversation — run on the customer's own data, at no cost to look.

3. Security
Built on a commercial trigger, not fear. Cyber-insurance renewals and enterprise supply-chain requirements now ask for MFA and endpoint detection in writing, which turns security from a someday project into a condition of doing business. Four posture-specific openers — firewall, MFA, antivirus, patching — help you find the gap sitting next to the tool the customer already trusts, then attach Defender and Purview to the Business Premium base you've already sold.

4. Trusted AI
AI projects stall the moment nobody can answer "what happens to our data?", and the security leader becomes the blocker by default. This kit makes security the yes, not the no: six AI risks mapped to the Microsoft controls that address them, and a free AI Trust Scorecard your customer self-scores in about ten minutes. No tenant access, no E5, no budget required — which makes it the easiest first conversation in the program.

The kits are the starting point, not the whole offer
Downloading assets is the easy part. What moves a campaign from folder to inbox is the support around it:

A 1:1 campaign planning session. We sit down with you, pick the campaign that fits your base, and build the plan — who to target, what to send, in what order, by when.
Help making it yours. Co-branding and adapting the emails, posts and decks to your voice, your market and your customers.
Microsoft offer and incentive guidance. Which trials, promotions and co-funded assessments apply to the deal actually in front of you, so you're not leaving Microsoft support on the table.
Technical and pre-sales support. Demo help, solution scoping, and a hand standing up an assessment, review or Proof-of-Value.

Start with one campaign
Everything is ready to download, so you can have co-branded emails going out this week.

And if you want help — choosing the campaign, adapting the assets, scoping an offer, or getting Microsoft support behind a specific deal, contact us.